We aimed to infuse emotion into a home appliances brand by launching Balay's social campaign, which shared the personal stories of their dedicated workers and the daily effort they contribute. By making these employees the faces of the brand's advertisements, we showcased their authenticity across microsites and social media platforms.

Additionally, we initiated a campaign to sell bracelets crafted from washing machine parts, directing proceeds to a solidarity-focused e-commerce platform. This multifaceted approach not only highlighted the brand’s human side but also engaged the community in meaningful ways.