EXPERIENCE
MRM McCann - Madrid, Spain / Senior Art Director.
Currently - October 2019
- Creative team supervisor for global client for Starbucks, Microsoft, Sanofi, Nespresso, Nesquik & Schär.
- Management on creativity, content and concept for all brands.
- Creation of digital worldwide strategies for the brand working close with the clients daily.Publicis Groupe - Lausanne, Switzerland & Madrid, Spain / Senior Art Director.
June 2019 - August 2018
- Team management for global brands Marlboro, L&M, Bond Street and Parliament projects.
- Coordination between offices worldwide for the development of applications and creative campaigns.
- Head of concept, content and design for the Philip Morris International Brands, Jacobs, L’Or and Voltaren of GSK, all of them globally.Leo Burnett - Frankfurt & Munich, Germany / Senior Art Director.
June 2018 - April 2015
- Global launch of the Philip Morris IQOS brand and head of the digital IQOS + CRM platform Germany.
- Creation of strategies for IQOS On-line and Off-line national level as inplant for Germany, Switzerland and Austria.
- Development of the IQOS brand image as an inplant of Philip Morris International in Lausanne and Munich.
- Activation and realization of numerous events and concepts for points of sale.
- Strategy, conceptualization and manager of the digital CRM platform of Marlboro NEULAND.
- Global campaigns and concept development for leading brands such as Marlboro, IQOS, L&M, Chesterfield.Innocean Worldwide - Madrid, Spain / Digital Art Director.
Mar 2015 - May 2014
- 360 Campaigns for the brands KIA and Hyundai for the European market.
- Responsible for concept, design, content and production of the web pages and RR.SS of KIA and Hyundai.D6 - Madrid, Spain / Digital Art Director.
April 2014 - November 2011
- Head of concept, content and design of national brands such as Canal+, Easyjet, Samsung, Estrella Galicia, Bosch.
- Innovative campaigns based on social networks and the measurement and analysis of Big Data, including “Twitter emotion driven campaigns.”One Big Agency - Amsterdam, The Netherlands / Intern Digital Art Director.
June 2011 - March 2011
- Out-of-the-box concepts, dynamic visuals and creative strategies.
- Responsible for the production and supervision of satisfactory new business projects such asThe Union Cup.
EDUCATION
Master in Art Direction. Miami Ad School (Madrid, Spain & Miami, United States)
2011 - 2009
Publicidad y Relaciones Públicas. Universidad CEU San Pablo (Madrid, Spain)
2009 - 2004
Web Design and Design Tools Master - Microsoft Certified. AZPE (Madrid, Spain)
2004 - 2009
SKILLS & TOOLS
Adobe Creative Suite (Photoshop, Ilustrator, Adobe XD, After Effects, Bridge, Premiere, InDesign) Final Cut, Office.
Loyal, decision-making capacity, leadership, teamwork, strategic thinking, great organizational capacity (or OCD), fast reaction to changes and adaptational capacities to changes, excellent oral and written communication skills.
LANGUAGES
Spanish: Fluent / English: Fluent / German: High / French: Medium
AWARDS
- Bright Spot Award - #BETTER Stories UGC Digital Engagement Germany.
- Bronze Digital - Festival El Sol / Socialfútbol of Canal+
- Bronze Mobile - Festival El Sol / App Series Canal+
- Shortlist - Cannes Festival / Los Oscar de Canal+
- Silver - Premios Eficacia / Un poquito de mi
- Silver - Obvious Campaign / Lets talk about shit
- Silver - European IAA InterAdXII / Flamen.co
OTHER INTERESTS
Availability to travel, photographer, sportsman, chef & insta-husband.