EXPERIENCE
MRM McCann - Madrid, Spain / Senior Art Director.
Currently - October 2019
- Led creative development across global campaigns, social content and integrated 360° activations for Starbucks, Microsoft, Sanofi, Nespresso and Schär.
- Built global brand platforms, content systems and digital experiences in close collaboration with international clients and multidisciplinary teams.
- Directed projects from concept to final execution, ensuring creative excellence across multiple markets and touchpoints.Publicis Groupe - Lausanne, Switzerland & Madrid, Spain / Senior Art Director.
June 2019 - August 2018
- Developed digital products, CRM platforms and integrated campaigns for Marlboro, IQOS and GSK brands.
- Led concept development, UX thinking and creative execution for international audiences.
- Collaborated with cross-functional teams across Switzerland and Spain to deliver large-scale digital experiences.Leo Burnett - Frankfurt & Munich, Germany / Senior Art Director.
June 2018 - April 2015
- Led creative development for IQOS, Marlboro and PMI digital ecosystems across Germany, Switzerland and Austria.
- Designed integrated campaigns, CRM experiences and digital products from concept to launch.
- Directed creative production while collaborating with international stakeholders and multidisciplinary teams.Innocean Worldwide - Madrid, Spain / Digital Art Director.
Mar 2015 - May 2014
- 360 Campaigns for the brands KIA and Hyundai for the European market.
- Responsible for concept, design, content and production of the web pages and RR.SS of KIA and Hyundai.D6 - Madrid, Spain / Digital Art Director.
April 2014 - November 2011
- Led digital creative for brands including Canal+, EasyJet, Samsung, Bosch and Estrella Galicia.
- Developed social-first campaigns, digital experiences and branded content.
- Explored innovative projects combining social media, data and creative storytelling.One Big Agency - Amsterdam, The Netherlands / Intern Digital Art Director.
June 2011 - March 2011
- Developed concepts and visual identities for new business pitches and international projects.
- Supported creative strategy and digital production across multidisciplinary teams.
- Contributed to award-winning pitch work, including projects related to the Union Cup.
EDUCATION
Master in Art Direction. Miami Ad School (Madrid, Spain & Miami, United States)
2011 - 2009
Publicidad y Relaciones Públicas. Universidad CEU San Pablo (Madrid, Spain)
2009 - 2004
Web Design and Design Tools Master - Microsoft Certified. AZPE (Madrid, Spain)
2004 - 2009
SKILLS & TOOLS
Adobe Creative Suite (Photoshop, Ilustrator, Adobe XD, After Effects, Bridge, Premiere, InDesign) Final Cut, Office.
Loyal, decision-making capacity, leadership, teamwork, strategic thinking, great organizational capacity (or OCD), fast reaction to changes and adaptational capacities to changes, excellent oral and written communication skills.
LANGUAGES
Spanish: Fluent / English: Fluent / German: High / French: Medium
AWARDS
- Bright Spot Award - #BETTER Stories UGC Digital Engagement Germany.
- Bronze Digital - Festival El Sol / Socialfútbol of Canal+
- Bronze Mobile - Festival El Sol / App Series Canal+
- Shortlist - Cannes Festival / Los Oscar de Canal+
- Silver - Premios Eficacia / Un poquito de mi
- Silver - Obvious Campaign / Lets talk about shit
- Silver - European IAA InterAdXII / Flamen.co
OTHER INTERESTS
Availability to travel, photographer, sportsman, chef & insta-husband.