ESTRELLA GALICIA
Las Cervezas Perdidas

TVC & Online Advertisement / Layout, Concepting, Web Design, Social Media

Agency: D6, Madrid / Creative Director: Nuria Martínez

Estrella Galicia sought to illustrate the exceptional quality of their beer.

We crafted a campaign that challenged the very notion of just how good this beer can be. Could it be so outstanding that it would finally overcome our all-too-familiar tendency to plan a beer gathering that never materializes? This insight strikes a chord: a staggering 90% of the time we suggest meeting for a beer, it doesn’t actually happen.

Along the way, we developed an app where we established a dynamic presence for social media within the realm of this Spanish brewery. Our team curated engaging content tailored for their followers, fostering active participation in our campaign. The production process was as enjoyable as the interactions with users, who enthusiastically engaged with us throughout the entire campaign, creating a vibrant and memorable experience.