Starbucks “Let the Season Flavours In” Campaign.

This vibrant campaign celebrates the return of Starbucks’ iconic Pumpkin Spice Latte by bringing its key ingredients to life. Each ingredient—Nutmeg, Ginger, Cinnamon, and Pumpkin—has been transformed into unique, playful characters that represent the essence of fall. The visual storytelling and character design aim to evoke the warmth and coziness of the season, creating an inviting narrative that invites customers to “let the season’s flavors in” with every sip of the beloved beverage.

The campaign combines dynamic animation, rich autumnal colors, and whimsical character interactions to craft an engaging story around the product. Through a blend of humor and nostalgia, it highlights the comfort and joy associated with Starbucks’ seasonal offerings, turning simple ingredients into memorable, relatable characters that resonate with customers and evoke the feeling of fall.