The campaign I orchestrated has been recognized as the most compelling and esteemed initiative by Philip Morris in Germany, earning me the prestigious Best Campaign Award for 2017 across the entire company. This transformative effort was made possible by my willingness to challenge the legal department and successfully navigate the complexities of promoting IQOS on social media platforms.

This dynamic shift not only enhanced brand visibility but also set a new standard for engagement within the industry, reflecting a forward-thinking approach in the evolving landscape of tobacco alternatives.