This role has been one of the most fulfilling and challenging experiences of my career, involving the meticulous planning, organization, and strategic design for IQOS, Marlboro's innovative product set to replace traditional cigarettes.

From the inception of brand identity to the development of core concepts, I collaborated closely with clients from Philip Morris International and Philip Morris Germany, traversing between Lausanne, Hamburg, Munich, and Frankfurt.

This endeavor has not only refined my professional skills but also deepened my understanding of brand evolution in the rapidly changing landscape of tobacco alternatives.