The "My IQOS, My Style" campaign is centered around personalization and customization, emphasizing the individuality of IQOS users. The campaign allows users to express their personal style through the customization of their IQOS devices, including options for various accessories and skins.

The main goal is to enhance the smoke-free experience while making it uniquely their own, aligning with IQOS's branding as a premium, modern alternative to traditional smoking.

The "My IQOS, My Style" campaign likely also promotes user engagement, encouraging customers to share their customized devices on social media and through community platforms, aligning with IQOS's overall focus on creating a loyal and engaged customer base through lifestyle marketing.

I created the whole campaign from the concepting and the design to the final delivery.