L&M
ATL Campaign

ATL for Specific Markets - GGC and LATAM / Layout, Concepting, Design

Agency: Leo Burnett, Frankfurt / Creative Director: Izaak jordan

Working within a global team focused on tobacco products necessitates a comprehensive understanding of diverse cultural nuances. This role involves collaborating across various regions, requiring in-depth research into local cultures and markets. By analyzing past campaigns, strategies, and concepts, I can effectively tailor initiatives to resonate with different audiences while bringing innovative ideas to fruition.

This process ensures that our approaches are culturally relevant and impactful, ultimately enhancing the success of our marketing efforts on a global scale.