MAHOU INTERBARRIL

Exploring Madrid one bar at a time.

Agency: MRM McCann, Madrid

Role: Online Advertisement / Layout / Concepting / Social Media / AI Composer

How do you recreate an Interrail trip
without leaving the city?

We transformed Madrid into an interactive journey where every bar became a new destination.
Players collected digital badges, unlocked hidden venues and discovered the city one beer at a time through a gamified experience inspired by the spirit of Interrail.

THE EXPERIENCE