MAHOU
Interrail

Online Advertisement / Layout, Concepting, Social Media, AI Composer

Agency: MRM McCann, Madrid

The Mahou Interrail centers around the connection between travel and beer, celebrating shared experiences and friendships, much like an Interrail journey across Europe. Mahou, known for its longstanding tradition of quality brewing, sought to tie its brand to the excitement and adventure of exploring new destinations and cultures.

A journey always holds the excitement of discovering unknown places, the joy of reuniting with others, and the desire to experience new things, but… What if you could feel that sensation without leaving your city?

Discover Interrail, the new Mahou route designed for you to explore Madrid in a different way—traveling from bar to bar. Complete the journey and win Cinco Estrellas prizes just by collecting badges hidden in each bar along the route. There are 20 different ones!

Once you have them, you’ll be able to win a Mahou beer tap for home… In our digital bar.