Marlboro Neuland was a very successful global digital and experiential marketing platform designed to engage consumers in a more interactive and creative way.

Launched between 2016 and 2019, it aimed to transcend traditional advertising by involving renowned influencers, called "Giants," from fields like art, fashion, music, and food. These influencers led a creative journey that was documented and shared with audiences, ultimately culminating in a grand event in Prague.

As one of the main art directors in the design and conceptualization, I developed innovative concepts, coordinated with suppliers such as Avantgarde, and executed strategic actions and content that enhanced the brand’s appeal across both digital and offline channels.