The Schär "Could it be Gluten?" campaign was designed to raise awareness about gluten-related disorders, especially coeliac disease and gluten sensitivities. This campaign included various elements to engage the public and offer education.

One of its key features was an online assessment tool that helped people identify whether gluten might be causing their symptoms.

The campaign's ultimate goal was to inform and support those who may need to adopt a gluten-free lifestyle.

Additionally, Schär used charming animations to bring the topic of gluten intolerance to life. The campaign's cartoon-style characters and relatable storytelling aimed to make the complex and often misunderstood condition more accessible and engaging. Through these efforts, Schär sought not only to raise awareness but also to break down stigmas surrounding gluten-free food, emphasizing both the necessity and enjoyment of gluten-free living.