SCHÄR
MADE WITH THE BEST OF US
Making gluten-free feel like home.
Agency: MRM McCann, Madrid / Creative Director: Álvaro Junquera - Manuel Manceda
Role: TVC & 360º Online Advertisement / Layout / Concepting / Design / Social Media / Storyboarding
How do you build emotional connections around a category defined by restrictions?
Instead of talking about what people couldn't eat, we celebrated everything they could still enjoy. Across global campaigns, seasonal activations and educational content, we helped position Schär as a brand built around optimism, family and everyday moments.
Family & Friends
A campaign celebrating the moments that really matter.
Instead of focusing on dietary needs, we focused on shared tables, traditions and the people who make every meal special.
Could it be Gluten?
Most people live with gluten intolerance for years before getting diagnosed.
This educational campaign turned everyday symptoms into a simple question that encouraged people to seek answers.
Christmas Made With The Best Of Us
Christmas is about traditions everyone should be able to enjoy.
We created a festive campaign that celebrated togetherness while keeping Schär at the heart of the holiday table.
ALWAYS-ON CONTENT
From social campaigns and seasonal activations to product launches and educational content,
Schär required a constant stream of creative work across more than 30 international markets.
