SCHÄR
Made With The Best Of Us
TVC & 360º Online Advertisement / Layout, Concepting, Design, Social Media, Storyboarding
Agency: MRM McCann, Madrid / Creative Director: Álvaro Junquera - Manuel Manceda
I had the privilege of playing a pivotal role for 5 years in shaping the entirety of the Schär World to its present form. As the Lead Creative, I guided each step of this transformative journey, overseeing all 32 markets through a comprehensive brand redesign.
Family
Our efforts culminated in the development of a new website, innovative social media strategies, and an automated bot designed to assist users in navigating the site while also educating them about gluten intolerance.
Because since 1922 we believe that no matter how much things change, food will always have the power to bring us together.
Could it be Gluten?
The Schär "Could it be Gluten?" campaign was designed to raise awareness about gluten-related disorders, especially coeliac disease and gluten sensitivities. This campaign included various elements to engage the public and offer education.
One of its key features was an online assessment tool that helped people identify whether gluten might be causing their symptoms.
The campaign's ultimate goal was to inform and support those who may need to adopt a gluten-free lifestyle.
Christmas Made With The Best Of Us
The Schär Christmas campaign, known as "The Cookie," centers on creating an inclusive holiday experience for everyone, particularly those with dietary restrictions. The campaign introduces the idea of baking gingerbread cookies in different shapes and forms to represent the diversity of people celebrating Christmas together.
