I had the privilege of playing a pivotal role in shaping the entirety of the Schär World to its present form. As the Lead Creative, I guided each step of this transformative journey, overseeing all 32 markets through a comprehensive brand redesign.

Our efforts culminated in the development of a new website, innovative social media strategies, and an automated bot designed to assist users in navigating the site while also educating them about gluten intolerance.

Because since 1922 we believe that no matter how much things change, food will always have the power to bring us together.