STARBUCKS
UNIVERSE
TVC & 360º Advertisement / Layout, Concepting, Design, Social Media, Storyboarding
Agency: MRM McCann, Madrid / Creative Director: Álvaro Ramos
Collaborated with the Starbucks At Home brand for nearly four years, contributing to a wide range of projects - from crafting engaging social media content to leading the development of fully integrated 360° campaigns.
STARBUCKS
I Do More Than Coffee
The campaign creatively showcases how Starbucks goes beyond just coffee, fostering meaningful moments that enhance daily life. Each GIF serves as a celebration of the diverse emotions tied to the brand, from cozy mornings to indulgent afternoons, encapsulating the joy of savoring premium coffee from the comfort of home. This initiative not only strengthens the brand's connection with customers but also reinforces the idea that Starbucks is an integral part of their everyday rituals.
STARBUCKS
PUMPKIN SPICE LATTE
Starbucks “Let the Season Flavours In” Campaign.
The campaign combines dynamic animation, rich autumnal colors, and whimsical character interactions to craft an engaging story around the product. Through a blend of humor and nostalgia, it highlights the comfort and joy associated with Starbucks’ seasonal offerings, turning simple ingredients into memorable, relatable characters that resonate with customers and evoke the feeling of fall.
STARBUCKS
Blonde Espresso Roast Decaf
The campaign creatively demonstrates how our Blonde Espresso Roast Decaf fits seamlessly into a variety of lifestyles, making it the perfect choice for any time of day. Through engaging visuals and witty captions, we celebrate the joy of savoring a delicious cup of coffee while reinforcing the message that Starbucks is committed to providing options for all preferences.
